Helios Sports & Entertainment Group
Unlocking African Talent in Sports and Entertainment
From the electrifying energy of sports games to the rhythm and soul of music festivals, Africa is showcasing an unmatched creativity that captivates both domestic and global audiences.
At Helios Sports & Entertainment Group Ltd. (HSEG), we are building a globally connected ecosystem of iconic sports and entertainment assets that promote the exhibition and commercialization of African talent while serving as a multi-faceted source of economic growth.
Our Focus
As a permanent capital vehicle, we focus our investments on long-term, synergistic growth within a robust institutional governance framework. Every asset we develop fortifies the HSEG platform, creating a company that champions African talent and creativity at scale while enhancing access to premier sports and entertainment experiences for a youthful population. We offer investors diverse opportunities to deploy significant capital in our existing and expanding pipeline of assets.
Sport: Promoting global access to Africa’s premier platforms
Entertainment: Championing African talent at scale
Infrastructure: Developing an ecosystem that is primed for growth and investment
What makes us different
We believe HSEG is the only opportunity of its kind.
Built on the proven Helios platform.
Structured for institutional governance. Positioned to deliver growth with impact.
Iconic seed assets driving synergies, growth, and impact.
Robust governance, processes, and controls.
A track record as partner of choice for global interest in Africa.
An investment framework honed by decades of insight, experience and impact in Africa.
Always ready for opportunities. Always ready for growth and scale.
Sports & Entertainment Investments
In May 2020, HSEG completed the acquisition of a stake in NBA Africa LLC, a new entity to conduct all National Basketball Association (“NBA”) business in Africa, including the Basketball Africa League (“BAL”) – a partnership between the NBA and the International Basketball Federation (“FIBA”) and the NBA’s first collaboration to operate a league outside of North America.
View websiteView investment
In November 2023, HSEG entered into an agreement to obtain a stake in The Malachite Group Ltd (“TMG”), a creator and producer of global events, content, products, and travel experiences. Its flagship brands include “Afro Nation” (the world’s largest contemporary African music festival), “Piano People” (a leading brand in Amapiano live experiences), and “Lit Everywhere” for the next generation of Afro-Sound.
View investment
In June 2023, HSEG acquired a stake in Zaria Group Limited (“Zaria”) to support the investment and operation of African lifestyle real estate.
View websiteView investment
In July 2024, HSEG established a joint venture with the Professional Fighters League LLC (“PFL”) to form PFL Africa, a permanent expansion in the PFL’s worldwide network of Mixed Martial Arts leagues.
View websiteView investment
