Helios Sports & Entertainment Group

Unlocking African Talent in Sports and Entertainment

From the electrifying energy of sports games to the rhythm and soul of music festivals, Africa is showcasing an unmatched creativity that captivates both domestic and global audiences.

At Helios Sports & Entertainment Group Ltd. (HSEG), we are building a globally connected ecosystem of iconic sports and entertainment assets that promote the exhibition and commercialization of African talent while serving as a multi-faceted source of economic growth.

Hillbrow in Johannesburg seen in the evening
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Basketball 1
Basketball 2
Boxing
Basketball 3
Basketball 4

Our Focus

As a permanent capital vehicle, we focus our investments on long-term, synergistic growth within a robust institutional governance framework. Every asset we develop fortifies the HSEG platform, creating a company that champions African talent and creativity at scale while enhancing access to premier sports and entertainment experiences for a youthful population. We offer investors diverse opportunities to deploy significant capital in our existing and expanding pipeline of assets.

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Sport: Promoting global access to Africa’s premier platforms

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Entertainment: Championing African talent at scale

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Infrastructure: Developing an ecosystem that is primed for growth and investment

+70%

uplift in value of African sports market by 2035

33%

of world’s youth will be African by 2050

#1

music genre for super fan engagement is Afrobeats

6x

expansion in the value of the African creator economy by 2032

576m

mobile internet users by 2032

15bn+

cumulative annual Spotify streams of the Afrobeats genre

What makes us different

We believe HSEG is the only opportunity of its kind.

Built on the proven Helios platform.

Structured for institutional governance. Positioned to deliver growth with impact.

Iconic seed assets driving synergies, growth, and impact.

Robust governance, processes, and controls.

A track record as partner of choice for global interest in Africa.

An investment framework honed by decades of insight, experience and impact in Africa.

Always ready for opportunities. Always ready for growth and scale.

Sports & Entertainment Investments

HSEG Team

Helios Sports & Entertainment Group | Helios Investment Partners