Site Aims to Spur Ecommerce in Africa

With their dot-com expansions, retailers usually steer clear of Africa.

“Over 95 percent of U.S. and U.K. e-commerce sites do not ship to Africa,” said Chris Folayan, the Nigerian-born founder and chief executive officer of the Mall for Africa. “The three biggest concerns are people using stolen credit cards, administrative issues involving clearing merchandise through customs and customers finding their merchandise.”