Exited - June 2015

In December 2009, an investor group led by Helios completed the $146.8 million acquisition of INM Outdoor, renamed Continental Outdoor Media (“Continental Outdoor”), from Independent News & Media plc. The Helios interest totalled 68.8%. At Helios exit, Continental Outdoor was Africa’s largest outdoor advertising company with over 45% market share in South Africa and market-leading (#1 or #2) operations in 13 other Southern and Eastern African countries. Continental operations include billboards, street furniture and transport-based displays.

  • Sector: Outdoor Advertising
  • Country / Region: Angola, Botswana, Lesotho, Madagascar, Malawi, Mauritius, Niger, South Africa, Swaziland, Tanzania, Uganda, Zambia, Zimbabwe
  • Website: http://www.continentaloutdoor.com